company
japanese
company profile
Forward Stroke is…
A canoeing term used to describe a way of paddling
that propels the canoe straight forward.

It also means to maintain balance
while continuing onward following the waves and wind.
The term reminds me of a characteristic shared
between canoeing and photography.
When we take photographs,
we must embrace the surrounding conditions presented by nature
and use them to find the best solution
to create the perfect photograph.
Canoeing is an individual sport
that becomes a team sport when paddling alongside partners.
It becomes vitally important
to set common goals and face the journey together
utilizing the character and skill of each team member.
My company was named "Forward Stroke"
to represent our progressive team of forward-thinking artists
who share the common goal
of creating exceptional innovative photography.
奥村浩司